Chelsea Groves

Biography

Chelsea Groves joined the Duke Athletics Creative Services team in 2022 and currently serves as Director of Social Media. Her main responsibilities are managing the day-to-day operations of the Duke Athletics social media platforms, oversight of the Creative Services team members, and manages the men's golf and women's golf accounts. In her previous role as Associate Director for Social Media, Groves created and executed content for Duke's softball and women's soccer official accounts on Instagram, Twitter, and Facebook while ensuring that it aligned with the communication and marketing goals of the team, department and university. Groves also played a key role in creating the Creative Services student worker team, and she oversaw its day-to-day operations. Before joining Duke Athletics, Groves was the Director of Digital and Social Media at Stephen F. Austin where she was responsible for managing social media platforms on a daily basis, developing content calendars and supervising student workers and graduate assistants. Previously, Groves also served as Assistant Director of Strategic Communications at SFA, where her duties included keeping statistics, updating the athletics website, serving as on-air host for the department and fulfilling media requests. Groves holds a Bachelor of Arts in Sports Media from Butler University, with a minor in Human Communication and Organizational Leadership.