Ben Retzlaff

Biography

The 2025-26 campaign is the fifth for Ben Retzlaff and third as Assistant Athletics Director for Men's Basketball, promoted to the position in November, 2023. With the Golden Eagles, Retzlaff assists in administrative and strategic oversight of the program. Internally, Retzlaff serves as a creative resource in recruiting, culture-building, graphic design, and video. Externally, he serves as a program liaison with Marketing & Ticketing, Communications, Learfield, and other athletics and university departments at Marquette. Program messaging, branding and culture are his primary focuses with the utilization of social media, in-arena at Fiserv Forum, team marketing efforts and long-term projects. Retzlaff arrived in Milwaukee after most recently working for one season at Louisiana Tech as a graduate manager and Director of Creative and Branding for men's basketball. Under Eric Konkol, Retzlaff was a part of a team that went 24-8, while capturing a C-USA West Division championship and third place finish in the NIT in 2020-21. While at LA Tech, he helped develop Kenneth Lofton Jr.'s digital brand amidst his standout performance as a member of the 2021 USA Basketball U19 World Cup Team that claimed gold in Riga, Latvia. Prior to Louisiana Tech, Retzlaff served as an assistant coach at Division III University of Wisconsin-Eau Claire for three seasons (2017-20). In 2019-20 under Matt Siverling, Retzlaff helped coach a Blugolds team that went 20-10 and earned a birth to the DIII NCAA

Career Path