PJ Mullen

Biography

PJ Mullen serves as the Executive Senior Associate Athletic Director for Marketing, Fan Experience and Brand Strategy. Mullen joined Rutgers Athletics in 2021 and has been instrumental in transforming The Rutgers Game Day Experience. He oversees the marketing, game presentation and fan experience staff for all 24 sports. He and his team serve as the department leads for the spirit and mascot squads, as well as The Marching Scarlet Knights. Mullen also assists with men's basketball sports administrator duties. In his role, Mullen leads Rutgers Athletics' NIL branding strategy with a focus on advertising and promotion that elevates student-athlete visibility, enhances fan engagement, and drives NIL opportunities. Under his leadership, Rutgers launched The Rutgers Boardwalk and The Rutgers Winter Village, signature experiences that have redefined fan engagement and become hallmarks of the Scarlet Knights' home game atmosphere. Before arriving 'On the Banks,' Mullen served as Penn State's Director of Marketing for nearly five years, directing and producing football gamedays at Beaver Stadium and overseeing marketing and fan experience efforts for football and men's basketball. He also served as Director of Player Development and Community Relations under Head Coach James Franklin, and as an adjunct professor for Penn State's College of Communications. He spent more than a decade in radio as an on-air talent, program director, and national talk-show producer. In addition to his Ru