Jake Herron

Biography

Jake Herron is the associate director of creative content for the Mountaineer football program. At WVU, he develops, builds and creates the identity for the football program used in the recruitment of prospective student-athletes. He works with the staff to develop graphics and creative assets for use on social platforms, on-campus and off-campus recruitment, and closely with the coaching staff to develop recruiting plans and supporting graphics for selling the program's vision. Herron came to West Virginia in June 2022 after serving as a graphic designer for the Penn State football staff, where he created graphics for social media, game day, match-up and statistical graphics, collaborated on brand consistency, created recruiting graphics, directed photoshoots, and designed national signing day branding. He also earned experience as a freelance graphic designer with the Pitt women's basketball program and as a graphic designer intern with Pitt Athletics, overseeing design projects for area high schools in Western Pennsylvania. Herron earned his bachelor's degree in graphic design from California University of Pennsylvania in 2021.